Arena - Season 1 Episode 528

Actor Dennis Hopper plays the eccentric host to this guide to the world of commercial creativity. The programme analyses advertising's true place in modern-day, media-obsessed popular culture, highlighted by clips from some extreme and powerful examples of the genre featuring such talents as Leslie Nielsen , Dudley Moore and John Cleese. Offbeat contributions come from film directors Tony Scott, Spike Lee and Alan Parker, actor Anthony Quinn, musicians Dave Stewart and David Bowie, and top advertising executives, who discuss the rise of commercials as an art form and their considerable influence on feature films.